Emerge | Restaurants
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In looking at the Drive-Thru we recommend examining it through a “Drive-Thru Zone Analysis.” This will help determine best messages and placement of message in each zone. Below are some thoughts on the Drive-Thru Zones.   DRIVE-THRU ZONE ANALYSIS Zone analysis follows the customer as they are directed into the drive-thru, toward the order process to the receipt of food, and exiting the premises. Correct message to the customer in each zone will increase thruput, increase sales, decrease actual and perceived wait times, and make the purchase process a better experience for the customer. I. Entry Zone We begin as the customer has made a decision to go to the drive-thru. They are hungry, have an...