Worked to design and value engineer an enhanced menuboard system that saved Starbucks of the Americas several million dollars.
It was a challenge just to get into Starbucks. Wrote and cold called Arthur Rubinstein, Head of World Wide Design. His office set up appointment with Lionell Sussman, Global designer. Lionel was impressed which led to several prototype designs working with Thom Head, lead designer at Starbucks. Eventually a bid request was sent by Katie O’Donnel and Juan Ahmad Del Vecchio. Supplied and shipped approximately 1,000 menuboards a year to US, Canada, Mexico, Central America and parts of South America.