0
  • No products in the cart.
Total:$0.00
Emerge | Papa John’s Concepts
15439
single,single-portfolio_page,postid-15439,ajax_fade,page_not_loaded,,columns-4,qode-theme-ver-9.3,wpb-js-composer js-comp-ver-4.12,vc_responsive

Papa John’s Concepts

CHALLENGE

Suggested to client a new menu layout to conform to calorie labeling guidelines.

Date

January 2016

Category
Concepts, Menuboards
About This Project

The layouts are flexible so specialty pizza slices can be changed out easily to show the current specialty pizza options. Developed a lineal eye tracking arrow that leads customers through the many steps in the decision tree of “Create Your Own Pizza.” Steps were based on a hierarchy of decisions consumers needed to make before arriving at their “Custom Pizza.” The “Sides” section is flexible and uses large photos to highlight key items. All photo elements are removable to change easily and cost effectively.