Emerge | Papa John’s Concepts
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Papa John’s Concepts


Suggested to client a new menu layout to conform to calorie labeling guidelines.

Concepts, Menuboards
About This Project

The layouts are flexible so specialty pizza slices can be changed out easily to show the current specialty pizza options. Developed a lineal eye tracking arrow that leads customers through the many steps in the decision tree of “Create Your Own Pizza.” Steps were based on a hierarchy of decisions consumers needed to make before arriving at their “Custom Pizza.” The “Sides” section is flexible and uses large photos to highlight key items. All photo elements are removable to change easily and cost effectively.